STRATEGIC FACTORS AND COMPETITIVENESS OF COMMERCIAL BANKS IN KENYA. International Journal of Innovation, Enterprise, and Social Sciences , [S. l.], v. 5, n. 1, p. 416–427, 2025. Disponível em: https://scholarnestpublishers.com/index.php/IJIESS/article/view/24. Acesso em: 9 nov. 2025.